Bewerbungen » as a business your main purpose is to please

You can't please everyone, though as a business your main purpose is to please as many customers as possible so that they keep returning. When customers are dissatisfied with the service you are providing they will be one of three kinds of complainers: aggressive, passive or constructive.


Aggressive complainers are most difficult to please and are often more concerned with displaying their emotion than actually achieving a solution. Aggressive customers will often shout Joe Thornton Sharks Jersey , jump to conclusions, and can make unreasonable demands or make threats. Aggressive complainers can be intimidating but should be handled in a calm manner unless the employee feels threatened in which case calling for help may be necessary.


Passive complainers are the most lethal to a businesses success, as they will complain to everyone but the actual business. Since the business is left unaware of their error they cannot correct it and the only thing a passive complainer succeeds in doing is depriving the company of potential business.


Constructive complainers are most beneficial to a business since they address their problem to the business in a calm rational manner. Constructive complainers allow a company to see and understand a problem, which allows them to then repair it. Constructive complainers tend to receive beneficial solutions to their problems and the business also benefits from knowing the error of their ways.


Whatever type of complainer they may be Evander Kane Sharks Jersey , it is important to deal with all complaints with the utmost care after all, the customer is essential to a businesses livelihood. Being an empathetic listener is a key part of understanding and helping you customer achieve the results they desire. If dealt with effectively both parties should part feeling satisfied with the solution.


Gravitational Marketing is about returning to the roots of what advertising is really all about.


But, the question is?What is real advertising?


Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you Brent Burns Youth Jersey , my small business marketing friends, it is not what most of your peers are doing either.


On Madison Ave they have lost all clarity about what advertising is and its real purpose. I was reading an article today by Denny Hatch, who is an amazing direct marketer, about the current Bud Lite ?Real American Genesis? advertising campaign.


Denny was expressing his frustration regarding the campaign and how the entire concept is a mockery of the core customer that the campaign has been designed to serve.


So Erik Karlsson Youth Jersey , where do you draw the line on cute and clever?


Is entertainment value at the expense of your core customer base a sound and acceptable practice in advertising today? Should it be?


I would have to say no.


And I think the forefathers of advertising would back me.


See, at the heart of all of the big Madison Avenue ad agencies there was at one time a true ad man, a real marketer who knew what the purpose of advertising is.


It's not entertaining, it's not alienating your core customer base Logan Couture Youth Jersey , and it's not being funny or cute or creative for the sake of being funny, cute, creative or entertaining.


But, these great ad men are gone and the new r?gime doesn't get it.


It's obvious they don't get it. Look at the high client turnover in the agency business and the crap they are putting out on the streets.


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