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Under a "sell and rent back" deal Tyreek Hill Youth Jersey , a homeowner who is struggling to repay their mortgage sells their property at a discount to company who then allows them to remain in the house as a tenant. But a report from the Office of Fair Trading has found that these arrangements may not be the homeowner's best option and some people had been swiftly evicted. As a result the Office of Fair Trading has ordered sixteen firms to validate all the claims they have made in their advertising. If the Office of Fair Trading finds "unfair and misleading" practices, it expects to take action which could include prosecutions.

The OFT said the advertisements to be investigated typically included claims that clients can remain in their homes after they were sold, by renting them back from the company purchasing the property at fair rental rates and for as long as the tenant wishes. Clients were also promised that they can buy back their house at an agreed point in the future. In the meantime they would have very flexible rental terms with low rental periods.

"Sale and rent back businesses must be truthful and transparent about the services they offer and the security that prospective tenants will enjoy," said a spokesperson for consumer protection from the Office of Fair Trading. "Clear advertising is particularly important in the sale and rent back sector where clients could be under severe stress from financial problems and at risk of losing their homes. These stress levels complicate the difficult and important decisions homeowners have to make."

The report from the Office of Fair Trading called on the firms involved in the business Darwin Thompson Womens Jersey , over one thousand of them, to be far more transparent. (An unknown number of private landlords are also involved in this relatively new industry.)

The Office of Fair Trading said that about 55,000 property sales of this kind have taken place and they have expressed concern that sale and rent back deals have potential to cause serious and permanent harm to homeowners when they are most vulnerable. "Consumer groups have also urged for regulation of sale and rent back schemes, which some also call "mortgage rescue plans".

It seems that much of the advertising is targeted at those facing repossession. And the Council of Mortgage Lenders predict that there could be over half a million repossessions in the UK this year Khalen Saunders Womens Jersey , up from around 220,000 last year.

But the Office of Fair Trading's report suggested there were better options for some of these homeowners. The report highlighted advertising containing misleading details with some tenancies only guaranteed for six to 12 months, although residents were otherwise led to believe that they could remain in their homes for years to come.

The report also identified that some landlords significantly raised the rent and moved quickly to evicting tenants who struggled to pay. And some of the former homeowners lost their homes anyway after becoming tenants, because their new landlord had defaulted on their mortgage and the property was subsequently repossessed.

The National Landlords Association has commented that there is a place for sale and rent back schemes in the housing market so long as they were operated ethically. It said that it wanted to see a code of practice put in place by the Office of Fair Trading with powers to police the code. Meanwhile Juan Thornhill Womens Jersey , the Council of Mortgage Lenders and Citizens Advice have also urged for the speedy implementation of regulation in the sector.
How To Write Copy That Sells ECommerce Articles | June 18, 2006
One of the most expensive business tasks to outsource is hiring a copywriter to write the sales copy for your products and services. Fortunately, you can learn to write effective sales copy yourself, ...

One of the most expensive business tasks to outsource is hiring a copywriter to write the sales copy for your products and services. Fortunately Mecole Hardman Womens Jersey , you can learn to write effective sales copy yourself, and the strategies below will help you get off to a great start.

By the way, you can apply these proven techniques to any copy where you're asking your reader to do something, whether that's to sign up for your newsletter or purchase your product. Apply them to your web pages Tyrann Mathieu Womens Jersey , sales letters, email promotions, and other marketing materials to more effectively reach your reader.

1. Create a Strong HeadlineYour headline can make or break your sales copy. Besides being the first thing your reader sees, it also must be strong enough to compel the reader to continue reading the rest of your copy.

Collect samples of headlines that you've come across that have struck a chord with you and use them as a model when you're creating your own compelling headlines.

If you're a complete novice when it comes to writing headline copy Patrick Mahomes II Womens Jersey , a great tool to get you started is Lorrie Morgan-Ferrero's Instant Headline Creator.

2. Include SubheadsWhen people read online, they tend to skim. Having subheads that stand out, by being bolded or in a different color than the rest of the copy, can help you make a stronger case for your offering Frank Clark Womens Jersey , if used correctly.

Include the most compelling of your benefits in your subheads. And make sure that they do the same thing that your headline does - engages the reader enough so they continue reading.

3. Make Your Copy Easy on the EyesLike using subheads, also include white space, bulleted lists, and some graphics (go easy here!) to break up your copy to make it easier for your reader to read online.

4. Turn All Your Features Into BenefitsTake out a sheet of paper and list as many features of your offering that you can possibly think of. Then Tyreek Hill Womens Jersey , in your copy, turn each of these into a benefit for your prospect.