Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful marketers just like us who have made it big. Tips just like these... that will apply to every market - regardless of the product or service - are a great motivators to try something new. Yeah, you never know when the next idea will be worth a million dollars!
1. Create a Special Offer A special offer is exactly that... an offer that is special. Normally Cheap David Perron Hat , customers would not be able to purchase this product or combination of products, and once the products are gone... sorry!
You don't have to go out and order a bunch of new products to put together a special offer. It don't take a whole lot... just use what you've got. Grab a few items that are related, group them together Cheap Luca Sbisa Hat , discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint... you've sold three or four items rather than one. Yeah, combination offers are winning deals for everyone!
2. Address the Small Customer Groups Niche markets are everywhere Cheap Oscar Dansk Hat , right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it... maybe you have a group who speaks Spanish, a group of teens, and a group of middle class family men and women.
Evaluate these classes of people Cheap Oscar Lindberg Hat , and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It's not hard to take your current ads, and make a few changes to adjust to the niches. They'll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.
3. Set Up a Winning Referral Program Successful marketers develop the ability to turn their customers into advocates. Often Cheap Cody Eakin Hat , they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them. Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah Cheap Reilly Smith Hat , a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral! You can get two birds with one stone by implimenting customer surveys. A few quick questions about what the customer does and doesn't like about your product Cheap Brendan Leipsic Hat , followed by a request for the names and addresses of friends and family who would benefit from the product, and you're all set to go with the contact information of a prospective customer!
About the Author Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic Cheap Colin Miller Hat , providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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LOCKHART, United States, July 31 (Xinhua) -- Sixteen people were killed on Saturday after a hot air balloon caught fire and crashed near Lockhart, Texas, authorities said.
The accident occurred shortly after 7:40 a.m. (1240 GMT) on Saturday near Lockhart, a city about 50 km south of the Lone Star State capital of Austin, when the hot air balloon with at least 16 people on board crashed into a pasture, the Federal Aviation Administration (FAA) said in a statement.
Local police also confirmed the accident, saying that "the balloon was occupied and it does not appear at this time that there were any survivors of the crash."
The crash is the second most deadly in history. The deadliest hot air balloon crash happened in February 2013, when a hot air balloon flying over Luxor, an ancient city in Egypt, caught fire, crashed to the ground from about 300 meters and killed 19 tourists.